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If you’re familiar with the name Betfred, it is likely that you associate it with bookmaking. The company set up its first website in 2004, an assistant in growing the betting facilities it can offer to its customers. In 2005, Betfred opened up its online casino. For those of you unfamiliar with the name, who is this company, and why should you bet with it?

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Here’s a brief history. In 1967, 2 brothers named Fred and Peter Done opened their first betting shop in the United Kingdom. 40 years later, Betfred enjoys a reputation as the world’s largest independent bookmaker. The business has over 550 High Street shops, as well as 2000 employees. In other words, Betfred is far from an overnight phenomenon as far as gambling prowess and reputation. For this reason, a review of the online Casino at company offers is worth a bit of time and money.

Playech gaming software is the foundation for the Betfred Casino. This means there is a large selection of over 60 games from traditional table games to modern machines and everything in between. If you’re familiar with Internet gambling, you may know the play deck is less common engine for online casinos. Don’t let that fool you however – the quality of the software is very high indeed. Instant play non-download games are an option for any user, and there are also more detailed download versions available in order to provide maximum flexibility. In addition, the instant play casino can be played on a wide range of computing platforms. The download casino itself is open only to Windows users, but the graphics and games are much richer and more varied than is typical. There are also multiplayer versions of many card games, and a live dealer option for the sic Bo, roulette, blackjack, and baccarat tables. When it comes to realism, you just can’t beat the presence of a live dealer! If there’s a knock on the casino’s variety, it’s that there are limited choices available to those wishing to play casino poker. Currently, only Caribbean stud is on offer. However, if blackjack is your game, there are variations to suit all tastes including a Surrender version.

While Betfred does offer it a good variety of games, and it’s easy to test drive in their play for fun modes, we do have problems with the homepage of the casino. The overall look and feel of the landing page comes off as little bit cheap, although seeing Fred himself welcome you on the homepage provides some amusement. In addition, navigation of the casino is fairly difficult, and it can be hard to make sense of the options Betfred has. A good illustration here was the availability of the download casino, and the advantages it had over the instant play games. Worse still, when we clicked the prominent links to play now, we were led not to be casino itself but instead received a 404 error message. In other words, page not found. This is a very big turn off for any player wishing to participate in what the casino has offer. While it is beyond doubt that Betfred will be addressing this issue, it is unfortunate that it occurred during our review process. In addition, Betfred has a notable lack of regional customization -although players have the option to use 16 different currencies, there is no option to switch the website’s content to match your choice of currency. Further, two of the games that were covered in the game rules section, European Roulette and surrender blackjack, couldn’t be found when it came time to play.

When it comes to Betfred ‘s foundation though, there was nothing but strengths. On the sports book pages, Betfred touts itself as the bonus King. This certainly is a stretch, because Betfred is indeed very generous with his bonus payouts to loyal customers. Players can expect to receive 10% cashback on monthly losses over 50 pounds, an option that on competing websites would only be available as part of a VIP package for seriously highrollers. Even then, other casinos would be unlikely to offer cashback in the double-digit percentages. Another fun bonus feature is the fact that Fred himself randomly appears in the Casino each day and missed those bonuses upon players.

When it comes to good customer service, Betfred is certainly not lacking. Free phone and e-mail options are available to those positing inquiries, and both can be used 24 hours a day. The response times were quick through either channel, and the advice offered by the agents was useful and relevant to our needs. One small comment here is the agent we did engage for informational purposes often had to contact colleagues for questions that we felt were relatively simple.

The Betfred company has great integrity, and the casino games it offers that its online site are entertaining and include very good bonuses. Unfortunately, the Internet application of Betfred services is somewhat lacking. The website itself is quite behind the times as far as online casinos go. The casino in games themselves are still fine, but Betfred is going to have to pay some attention to upgrading their site in order to make it easier for newcomers to assimilate and access the high-quality online casino experience that Betfred offers.

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